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Youth political participation in Egypt

  A new phase of Egypt’s post 30/6 political proceedings begins today with the parliamentary elections of 2015. Whenever formal political procedure takes place, debate about participation rates and levels of civic engagement becomes more vocal. Since 1952, Egypt has witnessed a very weak formal political procedure that was characterised mainly with the absence of …

Ziad A. Akl

Advertisers appeal to ‘egocentric’ youth culture

Coca-Cola’s campaign, which was originally launched in Australia, has dramatically changed Coca-Cola’s sales around the globe, especially among teenagers and young adults, according to Ogilvy, the advertising company which designed the original campaign.

Marwa Morgan