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Hayden & Co: Accessible Jewellery for big nights

Diamonds are often said to be a girl’s best friend; however, aside from the silver screen not many girls can aspire to have such rare companions. Shaddy Elian is a fashion entrepreneur that aims to shower the country with blinding jewellery without draining any wallets. Hayden & Co is Elian’s smart way to substitute diamonds …

Daily News Egypt

Dima Jewellery celebrates summer with Sea of Jewels 

After stepping into the cosy villa, the eye starts to absorb the details planted at each corner. While a lady sits still in a chair to get her face painted with glitter and synthetic jewels another chats with the event’s designated DJ; trying to settle on the season’s top hit. It is not long before …

Nayera Yasser

Jozee Boutique: local products offer a unique interpretation of modern trends

Starting from 8 o’clock in the morning until the long-awaited 5 o’clock in the evening, Ezz El-Dien Mokhtar and his wife Joselin El-Kholy sat in their offices processing endless paperwork and stressing about a nonstop parade of deadlines. Every night they hoped to get a break from their monotonous corporate lives; yet, every morning at …

Nayera Yasser

5 fashion statements for summer 2016

Whether chilling on the beach or spending the night in one of the country’s biggest parties, fashion statements are important. While few local labels have already proven to be great wearable companions to all sorts of occasions, the year’s busiest season requires a few iconic pieces. This year Sahel has established itself as Egypt’s top …

Nayera Yasser

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Generations of crafting silver: inside a 200 year-old workshop 

  Imagine the life of someone who was raised up among silver ornaments and elaborate sketches. Many families in Egypt have dedicated their days and years to shower the country, and the world, with intricate jewellery and captivating accessories. While some Egyptians have entered the silver crafting business in recent decades, others have had the …

Nada Deyaa’