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Tempting offer, matching Vodafone group's strategy: source - Daily News Egypt

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Tempting offer, matching Vodafone group’s strategy: source

The Vodafone Group acquired Egypt’s VOIS for EGP 1bn in November


Saudi Telecom Company (STC) agreed to acquire Vodafone International’s share in Vodafone Egypt for $ 2.4bn.

Nicholas Reed, CEO of Vodafone International, said in a press statement that selling the group’s share in Vodafone Egypt comes in line with the group’s strategy to stimulate investments in international markets. The company also plans to achieve the best return for shareholders by focusing on European and African markets while trying to reduce the net debt burden.

He added that the group’s presence in the Egyptian market  witnessed many successes over the years, and that the market would continue to provide many benefits as the company continued with its long-term partnership agreement alongside Vodafone International Services Company (VOIS).

Ahmed Ramadan, investment associate, said there are several reasons that led Vodafone to leave the mobile market in Egypt, the most important of which is the state of saturation the market saw , both in terms of new subscribers and profitability.

Ramadan added that despite Vodafone Egypt’s annual profits, these profits are faced by huge investments and the difficulty of settling these profits at the same rates in the coming years. This is due to the market’s fierce competition and the state of saturation it suffered from.

Ramadan believes that the presence of TE as a partner in Vodafone Egypt and a competitor through “WE” is considered a motive for Vodafone International’s exit. However, this provided a good opportunity for Vodafone International to find a buyer for its shares, which has reached about EGP 38.5bn.

A source at the communications sector told Daily News Egypt  that Vodafone International focused on outsourcing services due to the prevalence of trained human cadres, saying that this is evident through Vodafone International’s acquisition of the Vodafone Outsourcing company, a subsidiary of Vodafone Egypt, for EGP 1bn. This was back in November, the same month Vodafone started negotiations with STC to sell its share in Vodafone Egypt.

About 7,800 Egyptian youths work in VOIS. It offers its services to a number of regional and European markets.

The source explained that Vodafone International was looking for a profitable way out of the mobile market, which is what it found in the STC deal.

Ayman Essam, director of legal and external affairs in Vodafone Egypt, said that the negotiations with STC had been taking place for quite some time now in secrecy, but had finally reached an agreement in November.

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