The Narrative Summit, the leading nation branding platform has been selected as a partner to the League of Arab States for their Arab Sustainable Development Week (ASDW) scheduled to take place between 3-6 November under the auspices of President Abdel Fattah Al-Sisi.
This partnership is a part of the larger framework of the resumption of the dialogue between the public and private sectors to harness the advantages of each sector in a way that guarantees optimum use of the combined resources in order to continue on the path of sustainable development. The collaboration is also an affirmation of the commitment of the governments in the Arab region to create a supportive environment for the initiatives of the private sector towards achieving the 2030 vision.
Lamia Kamel, the Founder of the Narrative Summit and CEO of CC Plus, multi-disciplinary communications firm, expressed that, “Since its inception in 2016, our platform has been about creating a strong nation brand for Egypt. A big part of that for us has been about providing a space for policy-makers to meet with unique figures with capabilities and experiences that can open the door for constructive partnerships between the civil society, the private sector, and the governments to implement innovative ideas that will positively affect the country.”
“The League of Arab States came to the decision to have Narrative Summit convene on the second day of the ASDW due to our past success in the past three editions as well as the alignment of our goals. Both us and the League of Arab States are pioneering efforts to achieve fruitful partnerships and integration between all actors in society,” she added.
“As a platform, the Narrative Summit has already succeeded in forging major partnerships between Egyptian and international entities. One notable example is the partnership forged between a speaker at our summit, Elizabeth Linder, Executive Director of Global Communications and External Affairs at Beautiful Destinations, a platform specialized in online travel marketing, and the Egyptian Ministry of Tourism that eventually succeeded in signing a cooperation agreement with the Ministry of Tourism to create content to promote Egypt’s tourism” said Kamel.