Rihanna’s inclusive lingerie brand Savage X Fenty exhibited on runway Tuesday night, as part of New York Fashion Week.
Not just super models, the crowd was entertained by Halsey, Migos, Tierra Whack and DJ Khaled, who rocked the New York Fashion Week.
“My vision for the Savage X brand has always been having women feel confident and expressing themselves,” said the musician turned entrepreneur, in a video showing behind the scenes of the design process posted on Amazon Fashion, where the collection is offered.
“There’s no rules with designing lingerie. You can go as comfortable as you want, you can go as sexy as you want,” she added.
Rihanna’s line ranges from comfortable (but stylish) leisurewear to ornate satin and lace lingerie, with a push-up t-shirt bra and a lace-up bodysuit among the bestsellers.
“We want to make people look good and feel good,” Rihanna said in a press release. “We want you to feel sexy and have fun doing it.”
The event was streamed on Amazon Prime, and photos from the red carpet shows plenty of celebrity attendees, including super models Gigi and Bella Hadid, actors Vanessa Hudgens and Hailee Steinfeld and musicians Kehlani, Saweetie and Kacey Musgraves.
In 2018, Rihanna also showed Savage X Fenty has shown at NYFW. Rihanna’s fashion show was characterised by truly diverse casting.
The Fenty brand has consistently prioritised inclusivity, from the groundbreaking shade range of her Fenty Beauty makeup line to the broad size range of her Fenty fashion house at LVMH, unusual for a luxury brand.
Rihanna also made history when she launched Fenty, becoming the first black woman to head an LVMH brand.
As her business portfolio expands across the fashion and beauty industries, Rihanna is making a very clear point: For Fenty, diversity is not a trend.