Al Ahly’s board of directors sold four-year broadcasting rights to Presentation Sports for EGP 400m on Saturday, marking an increase of EGP 230m from the previous contract.
The agreement also gave Al Ahly TV, the club’s channel, the rights to broadcast Egyptian League matches 90 minutes after they end, as well as the rights to broadcast the matches of all team sports to which Presentation owns the rights.
Earlier on Thursday, Al Ahly’s board of directors, headed by Mahmoud Al-Khatib, signed and approved a sponsorship contract with the Saudi company Sela Sport to sponsor the club for the next four years.
Sela Sport won the four-year sponsorship rights for EGP 500m. “This step came after the careful marketing study conducted by the board of directors of Al Ahly during the last period and was followed by the issuance of the conditions booklet without including the rights of broadcasting,” according to a statement from the club’s management.
Sela has been the sponsor of Al Ahly since 2015.