Based on the social responsibility of the National Council for Women (NCW), Suzan Al-Kalini, head of the media committee at the NCW, announced that the council has formed a committee to monitor the image of women in the series, commercials, and programmes to be screened on television during the holy month of Ramadan.
During the regular meeting of the media committee, Al-Kalini reviewed the activities of the committee and its recent efforts, pointing out that it will prepare a content analysis to produce a report on the media’s treatment of the image and issues of women in reference to the media code established by the NCW’s media committee and approved by the Supreme Council for Media Regulation.
A final report will be prepared by the end of Ramadan, including the monitoring results and recommendations. Subsequently, the analysis will be submitted to the Supreme Council for Media Regulations and publicised in various media outlets.
The committee’s head also stressed the council’s role in taking a strong and swift stance towards any abuses that harm the image of women, adding that this monitoring will also include a daily monitoring of print media.
This comes after the accusations that surrounded Ramadan series last year of portraying a negative image of Egyptian women. According to Ahead of the Curve and HarassMap’s analysis of women’s conditions in some of the series presented in Ramadan 2016 and 2017, women are regularly portrayed as victims and weak beings.
Moreover, the study revealed that the most common professions women are portrayed as occupying are teachers, nurses, or secretaries.