Careem Egypt, a transportation network company, Wednesday signed a partnership agreement with Total, a French integrated oil and gas company, to raise awareness of road safety among its customers.This came on the sidelines of the conference held by both companies to announce the launch of the joint campaign.
Total’s annual investment is estimated at $18bn-$20bn, with net income of about $1.5bn in 2016,” said Ian LePetit, Total Egypt’s managing director.
He added that his company has about 100,000 employees worldwide and has more than 4 million customers per day that are being served through 16,500 petrol stations around the world.
LePetit pointed out that Total holds the largest share of fuel supply activity in Africa, up to 18%. Regarding the Egyptian market, Total serves about 400,000 customers daily through 3,707 petrol stations.
LePetit noted that the company has more than 1,500 employees in Egypt and that they are working to hire an additional 500 annually.
For his part, Ramy Kato, chief operating officer of Careem Egypt, said that Careem operates in more than 50 cities in the Middle East and North Africa through 150,000 drivers.
In Egypt, Careem conducts more than 120,000 trips per day through 50,000 drivers, Kato added.
According to the Central Agency for Public Mobilization and Statistics (CAPMAS) and the World Health Organization’s (WHO) report on the number of fatalities resulting from car accidents in 2015, Egypt was ranked 16th in the Arab world and the 109th in the world among 180 countries, with 12.8 deaths per 100,000 people.
The report said that 64% of road accidents in 2015 were caused by human error, while vehicles’ bad conditions led to 21.9% of accidents and road conditions accounted for 2.4%. Private cars recorded the highest rate of accidents with 36.8%, transport cars 27.8%, and taxis 18.9%.
According to the partnership between Total and Careem, a media campaign will be launched in Cairo and Alexandria as a first stage through social media networks, regular ads, and radio programmes.